Connor asked the following question: do you think the effects of environmentalism can make a company that was once not eco-friendly, and re-image themselves as an eco-friendly company?
Environmentalism is becoming something that everyone is becoming more aware of with each passing day, and companies are starting to catch on. They are looking for ways to cut back on using products that aren't so environmentally friendly, so they are beginning to re-image themselves as a company that cares about the environment and what's polluting it. It won't be any surprise when in the next couple of years almost everyone has switched over to being more environmentally friendly, it's what is right for this country and I think more people need to be aware of the possible problems that we could face in the future.
Do you think the companies will look to re-image themselves to keep up with the rest of the industry?
Tuesday, February 2, 2010
Monday, February 1, 2010
Environmentalism as an Opportunity
Is environmentalism seen as an opportunity or a threat to marketers? When I first read this question I immediately thought about environmentalism being portrayed as a threat to marketers because once another company comes out with something environmentally friendly; they leave the rest of the companies scrambling to come back with something else. All I was considering were the costs that a company would have to come up with to be able to compete with the company that came out with the better idea first. It would be a struggle at first for a competitor to come back with something else, and it would take a lot of time to think of an angle you want to go with, but in the end it would be worth it.
I wasn't really satisfied with my explanation, so I thought about it for a while and kept going back and forth with my decision. If only I could argue both sides. I finally settled on environmentalism being considered as an opportunity for marketers. The environment is a very important thing that we have to protect it and look out for it because we don't want to be breathing in unhealthy air for the rest of our lives or polluting the air more than we already are. By taking a step in the right direction when it comes preserving the environment, it is making companies stand apart from the rest that aren't really doing anything about the environment yet.
The companies, such as Toyota, Honda and Ford have come out with more fuel efficient cars, which has caught the eyes of so many potential customers. I think the big allure of these cars is that it is drastically cutting the cost of gas for people because they are getting more miles to the gallon, so the companies that designed these cars are lucky people are looking to save in any way that they can. It also helps them that gas is starting to climb back up to almost $3 a gallon. They have made a good product that has been so successful in our economy, especially during the cash for clunkers. These businesses were thriving off of people that wanted more fuel efficient cars, and they made them to fit the needs of customers; it seems like everyone has been satisfied with switching over to a car that is more environmentally friendly.
Another example of an opportunity that businesses have done pretty well with is all the grocery stores that are selling their own bags, rather than wasting twenty plastic bags to bag one persons order (multiply that by all the customers that come through in one day). I used to work in a grocery store and I was so surprised by all the new bags that were coming out for customers to buy, they were being sold for 10/$10, or $1 a piece and people loved them. At first I thought they were really annoying and there wasn't a point to them, but after a few months of having them around I grew to appreciate them. I noticed how many plastic and paper bags we went through and what a waste it was to our environment, and in no time at all I was glad when customers had their own bags because it showed they cared about the environment and they didn't want it to waste away to nothing either.
I think that a big allure to customers is showing that you are "going green" and trying to care for the environment. It's a really big opportunity for businesses to stand apart from the rest that haven't caught up with the movement yet. Once you start being more environmentally friendly in a business you can keep improving your goals every month and achieve even more things; it's better than being left behind to catch up. The industry is changing everyday, and whatever you can do to get ahead of the businesses will only help you survive.
What do you portray environmentalism as?
I wasn't really satisfied with my explanation, so I thought about it for a while and kept going back and forth with my decision. If only I could argue both sides. I finally settled on environmentalism being considered as an opportunity for marketers. The environment is a very important thing that we have to protect it and look out for it because we don't want to be breathing in unhealthy air for the rest of our lives or polluting the air more than we already are. By taking a step in the right direction when it comes preserving the environment, it is making companies stand apart from the rest that aren't really doing anything about the environment yet.
The companies, such as Toyota, Honda and Ford have come out with more fuel efficient cars, which has caught the eyes of so many potential customers. I think the big allure of these cars is that it is drastically cutting the cost of gas for people because they are getting more miles to the gallon, so the companies that designed these cars are lucky people are looking to save in any way that they can. It also helps them that gas is starting to climb back up to almost $3 a gallon. They have made a good product that has been so successful in our economy, especially during the cash for clunkers. These businesses were thriving off of people that wanted more fuel efficient cars, and they made them to fit the needs of customers; it seems like everyone has been satisfied with switching over to a car that is more environmentally friendly.
Another example of an opportunity that businesses have done pretty well with is all the grocery stores that are selling their own bags, rather than wasting twenty plastic bags to bag one persons order (multiply that by all the customers that come through in one day). I used to work in a grocery store and I was so surprised by all the new bags that were coming out for customers to buy, they were being sold for 10/$10, or $1 a piece and people loved them. At first I thought they were really annoying and there wasn't a point to them, but after a few months of having them around I grew to appreciate them. I noticed how many plastic and paper bags we went through and what a waste it was to our environment, and in no time at all I was glad when customers had their own bags because it showed they cared about the environment and they didn't want it to waste away to nothing either.
I think that a big allure to customers is showing that you are "going green" and trying to care for the environment. It's a really big opportunity for businesses to stand apart from the rest that haven't caught up with the movement yet. Once you start being more environmentally friendly in a business you can keep improving your goals every month and achieve even more things; it's better than being left behind to catch up. The industry is changing everyday, and whatever you can do to get ahead of the businesses will only help you survive.
What do you portray environmentalism as?
Tuesday, January 26, 2010
In Response to Nicole
Nicole asked what the most important P is to consider when looking for a job. I think they are all important in their own way, but if I had to pick one it would be price. I don't want to sound greedy, but when I'm done with school I'm going to need a somewhat higher paying job so I can pay off all my loans and my other monthly payments.
Loans are something that most people have had to take out over college, and as soon as you're done with school; it's time to start paying them back. In order to pay them back I will need to be making enough money to pay the monthly fee on them. Along with paying loans I will have to consider affording rent, utilities, car payment, car insurance, and the list goes on. There are so many expenses that everyone has to pay these days it's getting a little out of hand and it's pretty sad that when you go for a job interview you have to think about how much you'll be making, and not if you like the job or not.
Do you agree with my view on price?
Loans are something that most people have had to take out over college, and as soon as you're done with school; it's time to start paying them back. In order to pay them back I will need to be making enough money to pay the monthly fee on them. Along with paying loans I will have to consider affording rent, utilities, car payment, car insurance, and the list goes on. There are so many expenses that everyone has to pay these days it's getting a little out of hand and it's pretty sad that when you go for a job interview you have to think about how much you'll be making, and not if you like the job or not.
Do you agree with my view on price?
Sunday, January 24, 2010
After I have completed college, it will be time to look for a full-time job so I can start paying off those wonderful student loans that all of us have accumulated over the years. When I'm looking for a job I would classify it as a product, so along with that I will be looking for the place, promotion and prices that come with it. This is an important thing for everyone to consider when they are looking for a job, sometimes things might seem like they're better right away, but after researching all the benefits that go along with the jobs you are applying for another one may seem better in the long run.
When I decide what I want to do with my major and get an interview, I am definitely going to consider the place because that is a very important thing to keep in mind. Is the location at a reasonable place for me to get to? Will it be worthwhile travelling an hour to work each day or should I find a better location that's closer to me? These are things that may not be considered right away because you are so excited about landing that first job right out of college, but is it really worth it if you're spending more in gas than what you're really making?
The next thing that I would take time to consider would be promotions. I would look at it from two different viewpoints: the advertisement of the company and how I would move up to a higher position in the future. I would look at the advertisements of the company because in order to get a paycheck, you need customers. If the company is promoting good advertisements for themselves I would be very pleased with that because that means they are catching the eye of potential customers, which is supplying me with a paycheck. For example Verizon and AT&T are butting heads with their advertisements by trying to put each other down, but it's catching the eye of potential customers. AT&T has proven that they have faster downloading than Verizon, so if you need to download a lot of things from your phone, then AT&T is the way to go. Meanwhile, Verizon has proven that they do get more coverage than AT&T, they went to court over it and Verizon won. That's just an example of something I would look for when it comes to advertising. The other part that I would look into would be the possibility of moving up in the company. I think that's something everyone should strive for. I wouldn't want to start out as a bagger and never move up to a cashier. I want the possibility of moving up to the position of a cashier, supervisor or store manager because it give me something to work hard for.
The last item that I would consider when looking for a job would be the price. Am I going to be making enough money every week to pay all my bills? How often a month do I get paid? When you are in an interview (most likely if you get called back for a second interview) it's important to find out how much money you are going to be making. You should have a basic understanding of how much you owe in bills each month, so make sure you are going to be making enough to cover them. It's also a good thing to find out how often you get paid; it could be weekly, bi-weekly or even once a month.
What do you think is the most important thing to consider when you are looking for a job?
When I decide what I want to do with my major and get an interview, I am definitely going to consider the place because that is a very important thing to keep in mind. Is the location at a reasonable place for me to get to? Will it be worthwhile travelling an hour to work each day or should I find a better location that's closer to me? These are things that may not be considered right away because you are so excited about landing that first job right out of college, but is it really worth it if you're spending more in gas than what you're really making?
The next thing that I would take time to consider would be promotions. I would look at it from two different viewpoints: the advertisement of the company and how I would move up to a higher position in the future. I would look at the advertisements of the company because in order to get a paycheck, you need customers. If the company is promoting good advertisements for themselves I would be very pleased with that because that means they are catching the eye of potential customers, which is supplying me with a paycheck. For example Verizon and AT&T are butting heads with their advertisements by trying to put each other down, but it's catching the eye of potential customers. AT&T has proven that they have faster downloading than Verizon, so if you need to download a lot of things from your phone, then AT&T is the way to go. Meanwhile, Verizon has proven that they do get more coverage than AT&T, they went to court over it and Verizon won. That's just an example of something I would look for when it comes to advertising. The other part that I would look into would be the possibility of moving up in the company. I think that's something everyone should strive for. I wouldn't want to start out as a bagger and never move up to a cashier. I want the possibility of moving up to the position of a cashier, supervisor or store manager because it give me something to work hard for.
The last item that I would consider when looking for a job would be the price. Am I going to be making enough money every week to pay all my bills? How often a month do I get paid? When you are in an interview (most likely if you get called back for a second interview) it's important to find out how much money you are going to be making. You should have a basic understanding of how much you owe in bills each month, so make sure you are going to be making enough to cover them. It's also a good thing to find out how often you get paid; it could be weekly, bi-weekly or even once a month.
What do you think is the most important thing to consider when you are looking for a job?
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