In Response to Doug

Doug asked the question: Am I influenced by e-marketing and do I find myself reading reviews before I buy a new product?

I would have to say that I am definitely influenced by e-marketing, it's so easy to access and I can find what I'm looking for within seconds. I don't have to waste my time walking around a store trying to find something; I can easily type it in at Google and it appears instantly. I think that's the direction this country is moving in because it seems that everyone now has access to the internet and they sometimes find it easier to use than going into a store. E-marketing easily targets thousands of people a day and their advertisements are online all day long for all those people to look at. I think it's a very good way to advertise to people and get more customers for their company.

Recently, I have been looking to trade in my current car and find a new car that fits me better. I have found myself to be online whenever I can reading reviews for all different kinds of cars. Of course, all the reviews are pretty mixed; the customers like them and the customers don't like them. I feel that by looking online I'm getting some sort of idea on what I'm looking for and I like to see what other people thought about the particular car that I'm looking into. It's really hard to buy the first car you look at and put all your trust into the dealer because they are just trying to sell a car and earn money for themselves. I would rather know what the reviews online are saying, and then decide how I feel about it from there. Do you find yourself reading about reviews when you are looking for a new product?