Monday, February 22, 2010
In Response to Sam
In Sam's post he discussed how digital advertising is becoming more common in our society and he wanted to know if I thought it would be how most people start advertising or not. I think that digital advertising is a pretty creative idea, if you don't like what you're seeing when you're advertisement is digitally posted; you can easily change it. These days mostly everyone is trying to switch over to digital everything, so the companies that are advertising are trying to come up with something that will match the digital world. I think they came up with a pretty creative creation. They can also add animations or scrolling text, which will definitely grab the attention of someone looking at the advertisement. My suggestion to companies would be to not go too overboard with animations because if a person has too much to look at in an advertisement; they won't get to see everything. Plain and simple with a catchy phrase usually does the job for advertisements. The one thing I don't like about digital advertisements is that if you're driving and looking at them on the highway they can be somewhat distracting. I know as a driver you shouldn't be looking around, but if you see something flashing in the corner of your eye; you're most likely going to look at what it is. Maybe they can somehow regulate the advertisements on the highway to be simple and not so flashy so it doesn't distract drivers. Do you think digital advertising is a good idea?