Monday, February 8, 2010

In Response to Sam

Sam asked the question: where do you think the future of transportation is going, after he explained the new car that Honda has come out with. It's a Honda FCX Clarity that is an electric/hydrogen powered car. The Clarity doesn't need to be recharged after taking a trip, it only needs to be refilled with hydrogen, which powers the motor. I believe that this car is taking a step in the right direction when it comes to thinking outside the box of filling our cars up with gas, but I'm not sure if it will work. I think a lot of people will be apprehensive about buying it because what if for some reason it rejects the hydrogen, and you're stranded someplace with no way of getting a ride home. It seems too good to be true and it will be interesting to see how people like it.

People have gotten too accustomed to using gas for everything; snow blower, lawnmower, recreational vehicles, etc... and they know that they can rely on gas to run their machines. They probably won't be so willing to spend a lot of money on a new product that might not work. Like most things, people will probably wait to buy a hydrogen powered car until they've been around for a while, maybe five years or so, to see if they really do work and how many problems come with them.

Maybe the car will take off and people will love it. The Clarity has the potential to open many doors for transportation, and it's an amazing accomplishment that the car industry has come so far, but will it really work as well as they hope. What do you think will happen with the future of the car industry?

Super Bowl Advertisements...Gone too Far?

Super Bowl advertisements are a big part of every Super Bowl, it gives companies a chance to advertise to millions of viewers in a different way than they normally would. Their main goal is to make the commercials comical, which in return will hopefully give them more customers. I understand that gaining more customers is what every company wants, but is it really worth paying anywhere from $2.5-3 million to advertise for only 30 seconds.

That amount just seems so ridiculous to me. Most companies aren't doing so well right now, and most of them had multiple commercials that played throughout the Super Bowl, so they were paying a lot to advertise, but will it really make a difference for them? In my opinion it won't. Even if the economy wasn't struggling why would any company want to put out millions of dollars for only 30 seconds. I don't understand why the price is so high and why it isn't cheaper, it's not like a variety of companies are advertising; it's mostly a couple of companies and then a few others here and there. They do probably have a deal with the network so they don't have to pay $3 million for every commercial, but it's still really pricey.

It does provide a lot of entertainment for viewers, and I think it definitely keeps some people watching the Super Bowl because they want to see what Anheuser Busch or Doritos will do next. For example the commercial that had the kid telling the boyfriend to leave his mom and his Doritos alone was really funny, but the commercials advertising internet sites weren't funny at all, and I doubt they will attract many customers.

I think that the prices for advertising during the Super Bowl need to be brought back down to a happy medium. Everything is all about money, and it would be nice if for once a big event didn't revovle around a lot of money being spent all at once. It puts too much pressure on some advertisements that run, and they only end up being flops. Do you think that the Super Bowl advertising has gone too far?