Is environmentalism seen as an opportunity or a threat to marketers? When I first read this question I immediately thought about environmentalism being portrayed as a threat to marketers because once another company comes out with something environmentally friendly; they leave the rest of the companies scrambling to come back with something else. All I was considering were the costs that a company would have to come up with to be able to compete with the company that came out with the better idea first. It would be a struggle at first for a competitor to come back with something else, and it would take a lot of time to think of an angle you want to go with, but in the end it would be worth it.
I wasn't really satisfied with my explanation, so I thought about it for a while and kept going back and forth with my decision. If only I could argue both sides. I finally settled on environmentalism being considered as an opportunity for marketers. The environment is a very important thing that we have to protect it and look out for it because we don't want to be breathing in unhealthy air for the rest of our lives or polluting the air more than we already are. By taking a step in the right direction when it comes preserving the environment, it is making companies stand apart from the rest that aren't really doing anything about the environment yet.
The companies, such as Toyota, Honda and Ford have come out with more fuel efficient cars, which has caught the eyes of so many potential customers. I think the big allure of these cars is that it is drastically cutting the cost of gas for people because they are getting more miles to the gallon, so the companies that designed these cars are lucky people are looking to save in any way that they can. It also helps them that gas is starting to climb back up to almost $3 a gallon. They have made a good product that has been so successful in our economy, especially during the cash for clunkers. These businesses were thriving off of people that wanted more fuel efficient cars, and they made them to fit the needs of customers; it seems like everyone has been satisfied with switching over to a car that is more environmentally friendly.
Another example of an opportunity that businesses have done pretty well with is all the grocery stores that are selling their own bags, rather than wasting twenty plastic bags to bag one persons order (multiply that by all the customers that come through in one day). I used to work in a grocery store and I was so surprised by all the new bags that were coming out for customers to buy, they were being sold for 10/$10, or $1 a piece and people loved them. At first I thought they were really annoying and there wasn't a point to them, but after a few months of having them around I grew to appreciate them. I noticed how many plastic and paper bags we went through and what a waste it was to our environment, and in no time at all I was glad when customers had their own bags because it showed they cared about the environment and they didn't want it to waste away to nothing either.
I think that a big allure to customers is showing that you are "going green" and trying to care for the environment. It's a really big opportunity for businesses to stand apart from the rest that haven't caught up with the movement yet. Once you start being more environmentally friendly in a business you can keep improving your goals every month and achieve even more things; it's better than being left behind to catch up. The industry is changing everyday, and whatever you can do to get ahead of the businesses will only help you survive.
What do you portray environmentalism as?