Doug asked the following questions: What factors most heavily influence your impulse buying? Do you think companies can predict impulse buying, if so how? When it comes to buying stuff for myself, I am usually good about what I spend because I like to keep myself on a strict budget. Sometimes I just can't help myself though, if I see a great deal on DVDs, a Wii game, books, etc... I just have to buy them without even putting much thought into it. I think this happens to a lot of people, you go into a store expecting to buy the three things on your list and you walk out with ten more items than you had planned on. For the rest of your week, you can't spend any more money because of your impulse buying. The factor that influences my buying would definitely be my mood. If I'm in a great mood, I won't mind spending an extra 20 dollars for something that I consider to be a great deal. If I'm not in a good mood, then I won't be as willing to spend an extra 20 dollars because I will see it as a waste of money. I think that malls definitely benefit from people's moods because that is where a lot of shopping gets done. Generally, when someone is happier they are going to spend more money because they aren't thinking negatively when it comes to money. I think a lot of companies predict this happening, especially at malls. They plan to have amazing sales on things that aren't generally on sale, and it catches the eyes of so many people who think wow, I'd be crazy to pass that up. They plan to suck people in right away by having their sale signs out or another catchy sign, and it definitely works. The candy and soda companies have it made because their stuff is always at the checkout when people are leaving. I used to work at Shaws and I can't even tell you the number of people that would throw a candy bar in or a soda because they were looking at it and couldn't even resist it any longer. Do you think things through before buying impulsively or do you just buy it before you change your mind?